The Best Men’s Watches Under £100

In the wrist watch world, it’s easy to dismiss anything affordable as sub-par. If there’s no automatic movement, diamonds or big brand name – and with those things, a sizable price tag – then it’s apparently not worth your time. Well, we can confirm that thinking as a load of tosh.

“A good watch needn’t cost the Earth, nor should it have esteemed credentials,” says Erica Redgrave, a buyer at retailer The Watch Gallery. “If you’re unaffected by brand prestige and elite craftsmanship, there are many accessible labels that focus upon aesthetics rather than mechanics – the part of the process that adds the largest cost.”

Which means you can clinch a great ticker for a lot less, providing you leave your horological hang-ups at the door. Still, keep your eye on a number of things says Gus Webb, new product development manager at Sekonda. “A two-year guarantee and a Japanese movement are key indicators of a well-made watch at this price point, as they’re usually better produced than Chinese counterparts.”

Expect quartz movements at this budget. Yes, they’re mass produced but they’re also more accurate than many five-figure automatic watches – something to remind any horological snobs you bump wrists with.

Plus, certain styles are destined for longevity whatever the cost. “The most classic styles feature clean designs, neutral colors and clear numbers or batons to the dial,” says Webbe. “Three things that will last and get more bang for your buck.”

So, taking that information on board, wrist up with one of these watches for under £100.

Sekonda Men’s Chronograph

Chronograph functions are, thanks to heightened craftsmanship, generally more expensive. So too are square dials – a signature move from big name brands like TAG Heuer and Jaeger-LeCoultre. So, save cash on both fronts with Sekonda’s chronograph; a classic timepiece that marries the two without the usual wedding bill.

Available at WatchShop, priced £72. 

Skagen Holst

In the grand tradition of Scandi minimalism, not-a-lot can cost lots and lots. Skagen is the exception to the rule. Every piece from the Danish label – including the slate grey Holst model seen here – goes Finn Juhl on design and Ikea on price, making Nordic style affordable for every man.

Available at Skagen, priced £100.

Tommy Hilfiger George

Not content with bossing 90s sweaters and Ivy League threads, Tommy Hilfiger is a dab hand at watches too. And instead of Ali G-worthy trims, we’re treated to a classic, monochrome piece that’s more at home in the Hamptons than the hood. In Tommy we trust.

Available at The Watch Superstore, priced £82.

Rotary White Multi Dial

Rotary may not have the brand punch of Cartier, but it produces a reliable stream handsome classical watches that also keep up with horological trends. Take the White Multi Dial. With all the added functions of your typical heirloom, a rose gold case and brown leather strap will age just as well as any five-figure trophy.

Available at H. Samuel, priced £99.99.